Writing

Articles and thoughts by Abhay Sharma on performance marketing, growth, attribution, finance, and building effective digital strategies.

• The End of Third-Party Cookies: What It Means for Marketers — Third-party cookies are going away. Here's what performance marketers need to know about the shift to privacy-first tracking and what it means for attribution.
• The Bipedal Tax: Why Evolution Made Us Pay for Walking Upright — A humorous look at how walking on two feet changed human evolution forever, from structural changes to chronic back pain—was the upgrade worth it?
• Gold, Greed, and IOUs: The Accidental Origins of Modern Banking — A humorous look at the evolution of banking from ancient temples to modern finance, exploring how the system we know today emerged almost by accident.
• The Psychology Behind High-Converting Landing Pages — Learn the psychological principles that drive conversions and how to apply them to create better-performing landing pages.
• Cookieless Marketing: First-Party Data and Better Measurement — Strategies for navigating a cookieless future with first-party data, contextual targeting, and new measurement approaches.
• Offline Conversion Tracking in Digital Marketing — How to connect online ad interactions with offline sales for complete marketing attribution and better ROI measurement.
• Understanding Attribution Windows in Performance Marketing — Learn how to choose the right attribution window for accurate conversion insights and maximizing marketing ROI.